Usability or ease of use of a website is one of the key factors for success on the internet. If a site is difficult to understand or inconvenient to use, users will quickly leave it. Websites with good usability increase customer satisfaction and encourage repeat visits. In this article, we will discuss the main principles that help create a user-friendly site.
Key principles of usability
- Ease of use
The website interface should be intuitive. Key navigation elements, such as menus and buttons, should be easily accessible and understandable. - Loading speed
Users expect the website to load in a few seconds. Speed optimization is an important element of usability, as delays negatively affect the user experience. - Responsive Design
In 2024, mobile traffic makes up a significant portion of the internet, so the site must display well on mobile devices. Responsive design makes the site convenient for browsing on different screens. - Readable Content
The information must be structured and presented clearly, with minimal unnecessary words. Readable content simplifies interaction with the site. - Feedback
Buttons that change when clicked, notifications of errors, and tips — all these elements ensure feedback with the user, aiding the navigation process.
Conclusion
Good usability not only improves the user experience but also contributes to higher conversion and customer retention on the site.
